Weekend Box Office #142
This weekend in the cinemaplex:
BRUNO (2755 theaters). I've read predictions that this is going to make a ton of money (like $30-$40 million-plus opening weekend), and somehow I don't think it's going to do that well. The problem with the way they are selling this -- as another Borat -- is that I think people sort of got tired of Borat, while this doesn't seem like anywhere near as interesting a character. The reviews are solid, and it benefits from nothing else really opening this weekend, but I'm going to say that it may have trouble breaking $20 million for the weekend. Call it $18.2 million.
I LOVE YOU BETH COOPER (1858 theaters). I haven't really sensed the big hook that is going to yank in teen audiences. $6.4 million.
Last weekend, ICE AGE: DAWN OF THE DINOSAURS made $41.7 million. PUBLIC ENEMIES did $25.2 million. Both should hold pretty well this weekend; I wouldn't be surprised if ICE AGE, which narrowly finished second to TRANSFORMERS last weekend, won the weekend.