Weekend Box Office #78
April has arrived, which means the quality of movies are nominally getting a little better, though it's still the pre-summer doldrums.
NIM'S ISLAND (3513 theaters). This is a lot of theaters, but this really feels like a little girls' movie, and those have a history of really underperforming. $12.3 million.
THE RUINS (2812 theaters). The novel this is based on was a bestseller and it's supposed to be pretty good, but the problem is that the commercials for this make it look pretty generic, while also giving away a lot of the story. And what's Jena Malone doing in a movie like this? $9.2 million.
LEATHERHEADS (2777 theaters). This looks like fun, and I think people are looking for fun. I think it'll be number one for the weekend. $17.2 million.