Weekend Box Office #69
So it's Super Bowl weekend, when the studios feel like they need to program for all the Super Bowl widows, and this weekend there are a bunch of female-oriented movies. I'm not sure of the logic of this -- the Super Bowl isn't until Sunday afternoon, and there's a lot of movie time before.
Plus, with 27 Dresses and Juno still performing very well, these new releases have their work cut out for them.
THE EYE (2436 theaters). Obviously, since this is toplined by Jessica Alba, it is trying to draw the boys too. Still, this looks a bit generic; I feel like I've seen it already. $10.9 million.
OVER HER DEAD BODY (1977 theaters). This just looks dumb, and I just don't see Eva Longoria as a big movie star. $6.6 million.
STRANGE WILDERNESS (1208 theaters). I've seen an awful lot of TV commercials for this, given that isn't getting a hugely-wide release. It looks like a dopey comedy, but in a way that the young male audience it's going for may like. Though they'll probably go see "The Eye" instead. $5.5 million.
HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT TOUR (683 theaters). It's in 3D, and only playing for a week, and they are charging higher ticket prices, all of which may conspire to give this a solid weekend. But pretty much only for girls between 8 and 13. $12.2 million.
There Will Be Blood expands from 885 theaters to 1507; it'll probably do about $7 million.