Weekend Box Office #67
When was the last time three movies opened wide on the same weekend, and all featured female leads?
Okay, CLOVERFIELD is a bit of a cheat; though actresses Lizzy Caplan and Jessica Lucas get top billing, this seems more due to the fact that the ensemble cast is listed alphabetically than there being the featured performers.
But both 27 DRESSES and MAD MONEY are both firmly female-driven, not only having female main characters, but also female writers and directors.
They are obviously out there as holiday-weekend counterprogramming to CLOVERFIELD, though it'll be interesting to see if they cannibalize each other, particularly with JUNO out there making another $10 million or so.
CLOVERFIELD (3411 theaters). Early word is that this is a bit thin but still effective. It's also really short; if you don't count the 10 minutes of closing credits, the movie itself is only 75 minutes long. Which will allow theaters to add an extra show or two a day. Look for this to be huge; Call it $51.1 million for the 4-day Martin Luther King weekend.
27 DRESSES (3057 theaters). The verdict is out on whether Katherine Heigl can carry a movie, but this one seems amiable enough. $12.2 million for the four days.
MAD MONEY (2470 theaters). This looks a bit too light and dumb, though Queen Latifah is liable to bring in a lot more viewers than either Diane Keaton or Katie Holmes (while it's hard to know how Diane's accidental dropping of the f-bomb on Good Morning America the other day will affect it, if at all). Figure about $7.8 million for the four days.
Woody Allen's latest, CASSANDRA'S DREAM, also opens today 107 theaters, starring two guys (Ewan MacGregor and Colin Farrell) who don't seem to be able to lure people to films that aren't great, and apparently this one isn't.