Weekend Box Office #166
Merry Christmas, Happy Holidays or whatever greeting makes you happiest.
I'm heading to New York today to see my parents and freeze my butt off.
Opening wide this weekend:
ALVIN AND THE CHIPMONKS: THE SQUEAKQUEL (3656 theaters - opening today). Reviews have been solid, and the kids have to see something. $43.4 million for the 3-day weekend.
SHERLOCK HOLMES (3600+ theaters). They are doing a good job positioning this as something that people want to see, and it should do pretty well. $36.5 million for the weekend.
IT'S COMPLICATED (2800+ theaters). This should hit the underserved adult female audience pretty well, while it looks like something that men won't mind being dragged to. $19.5 million, but it should hold well.
UP IN THE AIR (expanding to 1895 theaters). Should do well. $17.8 million.
NINE (1500 theaters). Reviews have sort of been tepid. Call it $8.2 million for the weekend.
Last weekend, AVATAR made $77 million, and look for it to continue to mint money.
DID YOU HEAR ABOUT THE MORGANS? only made $6.6 million; it's nice to see that it and OLD DOGS are suffering because of their lack of quality.