Weekend Box Office #50
The new wide releases aren't all that impressive, but some good movies are starting to expand, and others (like THE ASSASSINATION OF JESSE JAMES and INTO THE WILD) are opening in a few theaters, in preparation for bigger runs in a few weeks.
This weekend's new films:
RESIDENT EVIL: EXTINCTION (2828 theaters). Somehow, I have the feeling that even people who missed the first two won't have trouble figuring out what's going on. I'm sure this has its audience, but I won't be there. Estimate: $16.9 million for the weekend.
GOOD LUCK CHUCK (2612 theaters). The irony is that this script originally sold because it has a high-concept hook -- it's about a guy who gets the reputation of being the guy you are with before you meet Mr. Right, and women seek him out so they can dump him. The commercials pretty much ignore this, however, in favor of endless shots of Jessica Alba being cute and clumsy. I'm not sure that will be enough, but it'll do something. $11.1 million.
SYDNEY WHITE (2102 theaters). Amanda Bynes, in a riff on Snow White set on a college campus. Instead of the seven dwarfs, it's the seven dorks. Laughing yet? $4.8 million.
EASTERN PROMISES (expanding to 1404 theaters from 15). This is supposed to be good, but I'm not sure what the hook is to bring in audiences who haven't heard that. Call it $5.1 million.